About Me

With 15+ years of of integrated marketing, communications, and merger experience with unique expertise in higher education enrollment management, I have the proven ability to develop and execute relevant campaigns that increase equity and value. I have built and revitalized brands, leveraging best practices, and elevating reputation and presence across key constituencies with appealing campaigns that make sense.

I’m a strategic planner who skillfully evaluates market shifts and data to implement results-driven strategies in print, digital, web, email, communications, and social media and drive greater interactivity, measurement, ROI and cost savings.

Known as a personable, accountable leader, I am committed to promoting positive, productive working relationships. I have led diverse teams through thousands of projects, winning awards for excellence, by stressing two important skills: listening and understanding. Asking thoughtful questions and paying attention to “the small stuff” leads to a framework that results in creativity AND impact.